Kanna Cribs
Concept, hosting, editing
A store-tour reel that walks viewers through a Kanna location.
- views
- 4,126
- of viewers didn’t follow the account
- 51%
- shares
- 92
- engagement rate
- 7.8%
Video
Short-form reels I pitched, hosted, and edited. Both reached more people outside the existing audience than inside it.
Every Pre-Roll, By Hand
Concept, hosting, editing
A funny behind-the-scenes look at how the shop’s pre-rolls get made, one at a time.
- views
- 3,030
- of viewers didn’t follow the account
- 58%
- shares
- 47
- profile visits
- 44
Photography
Photo posts I shot for Instagram, with the numbers each one pulled.
Hemp legislation march, Raleigh
Photography
A carousel following the Kanna team as they marched for hemp legislation.
- views
- 12,161
- engagement rate, by reach
- 13%
- of viewers didn’t follow the account
- 62%
- new follows
- 33
Café launch
Photography
The announcement carousel for the café opening.
- views
- 33,268
- shares
- 292
- profile visits
- 303
- taps on the business address
- 15
Before I took over the email program, a typical newsletter opened at 11.4%. I cleaned out inactive subscribers, built new audience segments, and redesigned the campaigns. Here’s how three of mine compare.
| Campaign | Open rate | Click rate | Active on site |
|---|---|---|---|
| Newsletter before I took over | 11.4% | 0.51% | 0.37% |
| Cyber Monday | 36.2% | 1.01% | 0.83% |
| Snow Day flash sale | 30.8% | 1.63% | 1.42% |
| Monthly newsletter | 26.4% | 0.82% | 0.94% |
Cyber Monday
20% off storewide, online only.
7,028 people opened it, about 3x the old open rate
Snow Day flash sale
An online-only flash sale with the code SNOW.
Click rate 3x and on-site rate nearly 4x the old baseline
Monthly newsletter
Halloween events, a mobile van schedule, and a new deal launch in one send.
26.4% open rate, 2.3x the old baseline
Design
Promos, menus, event flyers, and direct mail, designed in Canva and Photoshop. Select any piece to see it full size.
Direct mail campaign
A postcard pairing a real customer review with all three store locations and a trackable 25%-off code.
Fall specials
A seasonal drink menu for the café. I photographed the drinks and designed the layout.
Rhubarbs are back
A restock promo with a code that worked online and in store.
June events
A week-at-a-glance events calendar for the lounge.
Terrarium workshop
A flyer for a partner workshop with the plant shop OutsideIn.